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Video marketing is nothing more than using online videos to promote a business. By posting videos on sites such as YouTube click here, or on your own site, you can market your products and services. There are many different types of videos and ways to use them, and the following tips can help get you started.
Who on your team is the most motivating? Who is the best speaker? This is the person to put on camera on behalf of your company. You don't have to have the CEO or a sales person reading the sales pitch, instead focus on the person who will do the best job of selling your firm or products.
If you are still experimenting with video marketing, you should select a small audience of customers and ask them to watch your videos and give you some feedback. This is a good way to make sure your approach to video marketing is relevant to the target audience you are addressing.
Video marketing is a great way to give customers an idea of what your products look like before they order these items. You should create some videos in which you demonstrate your products. Show the different functions, test the products in extreme situations and do a lot of close ups.
Use other people such as guest speakers on your site and in your videos. As interesting as you might be, your viewers will really appreciate seeing a fresh new face. Make sure that whoever you have in your videos reflects the kind of message you want to send to your viewers.
You do not have to have a professional record your video for you. You don't need professional gear; just make sure you have a focused, balanced picture. You really don't even need to write a script or be too confident. Be yourself and look in the camera while talking. You don't even have to do that, really. Just do a screen capture and try doing a slide show of your main points.
A popularly searched topic online these days involves how-to's. If you are using your video as a tutorial or step-by-step demonstration, the content will be more likely to appeal to consumers who are not getting the information they need from other sources. This is ideal for reaching out to consumers in niche markets. When they see that you know what you are talking about, they will want to know more.
Don't take your eye off the ball when you're shooting your video. Without preparation, it's easy to actually stray off topic. Using a guide to help keep you on track and focused can really be a lifesaver. Stick to the topic and it will turn out great.
Try doing a parody to get views for your online marketing video. Imitating a popular video or personality with parody will generate thousands of views, especially if you can coordinate your timing with real life happenings. Use politics and celebrities or mimic the most popular ad on TV and see how fast your video takes off!